Segmentation

Creating an auto-update segment

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Creating segments, or grouping your customers into lists with common characteristics, is critically important for successful marketing and, eventually, growing your business. There are two types of segmenting – static and auto-update. The difference between the two is that the first consists of the subscribed contacts with common features upon the creation of the segment […]

Analytics

Analytics Tool: How to use it. Lets explore now!

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Nowaday, data-driven world analytics changes everything, so how analytics are used to turn data into insights especially for E-commerce stores. Products analytics and customer analytics are two types of analytics many companies use. Therefore, the online merchants will make the right decision to increase sales and optimize cost. Ready to check out our Analytics tool? […]

The way to send a personal email with the right content at the right time.

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What do you see? The majority of customers who left because of the service they received. Not the products. Not the competitors. It’s your service that decides whether customers leave or stay. And if you haven’t recognized how damaging it can be to lose an existing customer, check out our last blog post that analyzes […]